Paul Higgins

My Personal Pledge To You!

Exclusively For:

My Future Client

Our homes are lifetime investments and they

carry with them strong, personal ties.

I know that selling a home ranks among

my client's most important experiences and I strive to

approach my task with sensitivity, concern and

competence.

I believe that you should know, from the start,

the kind of service that you may expect from me

from now until the transaction is settled.

This presentation is an outline of my pledge to you,

my client.

Call me today 404-227-6368 Paul Higgins

Promoting and Attracting Buyers for Your Home

RE/MAX "For Sale" Sign to be Posted Immediately

     Instant notification to all that the sale of your home is with the most recognized

     name in Real Estate today.

Consolidate the features and attractions of your home

     I'll prepare a color brochure describing all the great features of your home for the

      inside of your home. This will be a "take away" for buyer's to remember your

     home's unique features.

Submission of Your Home to MLS & a Lockbox on Your Home

   The sale of your home will be managed by me, but all area brokers will be

     advised of your homes availability and the lockbox will provide convenient access to

     the over 17,000 Metro Atlanta area Realtors.

Have your homes Exterior and Interior Digitally Photographed

     These photos will be used for promotional pieces, advertising, brochures, etc.

Multiple Listing Service Photo Tour

    Eight additional photos will be placed on both listing services giving a competitive

    edge over other listings. Agents always choose to show listings they are familiar with.

Internet Exposure on 7 Sites and Growing

    Your home will be featured on 7 web sites and that number keeps expanding. In

     this age of "Dot Com" this is of vital importance to local and relocation clients.



Notification to your Neighbors

    I'll send announcements to your neighbors announcing that your home is being

   professionally managed. I will solicit their interest and that of their friends.

Direct Agent Targeting

    I will contact selling agents in your immediate area and network with them to find a

    buyer for your home. Your brochure will be mailed and faxed regularly.

Keep in Touch with You Weekly

    You will be regularly informed of changing market conditions, adjustments to the

    marketing program and to provide meaningful feedback from prospects.

Preparing You and Your Home for the Sale

We Will Tour Your Home Together

     I need to develop a solid understanding and appreciation of what your home will

     offer to a prospective buyer. It's your home; no one knows its features better. So

     please know that I will be soliciting your input to develop a superior marketing plan.

Prepare a Comprehensive Comparative Market Analysis of Your Home

     I will professionally determine the most likely selling price range for your property,

     within a reasonable time period, in today's market.

Review Properties That Will be In Direct Competition With You

     All homes are unique; I will review how each competition home is similar- and

     how it is dissimilar-to your home so that I can factually evaluate your market

     position.

Familiarize You with Homes Like Yours Which Have Recently Sold

    People may ask anything for their homes. However, the prices for which these homes

    actually sold are of paramount importance in establishing a realistic range within

    which your home may be expected to sell.

Work with you to Develop a Listing Price Designed to Attract Top

    Price, in Shortest Period of Time, with the Least Inconvenience to You

     I will consider direct competition in the market, your own immediate plans and needs,

     seasonality, buyer vs. seller markets, and pricing practices in the market.

Provide you a "Shining Home" Checklist

     This comprehensive checklist will ensure your home sparkles from the driveway to

     the backyard! Condition is a factor affecting home sales and here is where we can

     stand out in front of the crowd.

Provide You a Written Estimate of Seller's Equity

    I will identify all of the usual charges and expenses which you can expect to incur.

Explain Marketing Customs, Showing Procedures and Selling Practices

    There is much for us to review and I want you to be knowledgeable and comfortable

    during the marketing period. We'll talk about everything from the sign being posted,

    to the appointment procedure, to the presentation of a sales contract to you.

Assist in Finding a Home in Your New Location

     If you are staying in the area, I will help you. If you're moving away, I will, at

     your request, consult our national relocation network and have a competent broker

    contact you from that location.



Concluding the sale for you

Promptly Present All Written Contracts to You

You can be assured that I will contact you immediately when a signed offer is

received.

Review the Entire Contract With You

Consistent with legal limitations, I will review the contract's terms with you. I will

advise you whether specific terms and/or contingencies are ordinary and realizable in

the current market.

Calculate a Revised Estimate of Seller's Equity

Based upon the contract's terms, I will re-evaluate your expected expenses and net

proceeds from the sale, were you to accept the offer.

Negotiate Competently on Your Behalf

I will do my very best to ensure the execution of a binding, legal contract that

represents your best interests and which is completely agreeable to you.

Following through After the Sale

Prepare and Process All Documents for Which I May Be Responsible

I will promptly prepare, retain and distribute any required documents.

Cooperate Fully with Your Attorney, Loan Officer, or Other Agents

You need only advise me and I will dutifully communicate and work

with your representatives.

Responsibly Account for Earnest or Security Funds

We will agree to hold these funds, in comliance with the laws of this state.

Follow-up and Ensure that all Contract Contingencies and Terms are Satisfied

I maintain a calendar of pertinent activities which I review regularly to monitor

contract compliance. I will advise you as to the status of these events.

Participate in the Settlement Proceedings

I attend closing with you to assure a smooth transaction from beginning to end.

Retain a Permanent Record of the Contract

We will maintain a file of all pertinent documents for a three year period and enter

you into my "Client For Life" and "Referral Rewards" programs.